@font-face{font-family:Fraunces;src:url('/assets/fonts/fraunces.ttf') format('truetype');font-weight:100 900;font-display:swap}@font-face{font-family:Manrope;src:url('/assets/fonts/manrope.ttf') format('truetype');font-weight:200 800;font-display:swap}
:root{--ink:#191919;--forest:#191919;--green:#191919;--muted:#595959;--line:#19191930;--lime:#D8EC88;--paper:#F7F7F7;--wash:#eeeeeb;--font:Manrope,Arial,sans-serif}
*{box-sizing:border-box}html{scroll-behavior:smooth;scroll-padding-top:24px}body{margin:0;color:var(--ink);background:var(--paper);font-family:var(--font);font-size:16px;-webkit-font-smoothing:antialiased}a{color:inherit;text-decoration:none}button,a{-webkit-tap-highlight-color:transparent}a:focus-visible{outline:3px solid #4e739b;outline-offset:7px}::selection{background:var(--lime);color:var(--ink)}h1,h2,h3,p{margin:0}ul,ol{padding:0;margin:0;list-style:none}img{display:block;max-width:100%}.wrap{width:min(1240px,calc(100% - 112px));margin-inline:auto}.eyebrow{text-transform:uppercase;font-size:.8125rem;font-weight:650;letter-spacing:.14em;line-height:1.5}em{font-family:Georgia,"Times New Roman",serif;font-weight:400;letter-spacing:-.055em}.skip-link{position:fixed;left:16px;top:-100px;z-index:5;padding:16px;background:var(--lime)}.skip-link:focus{top:16px}
.site-header{height:106px;display:flex;align-items:center;border-bottom:1px solid var(--line);gap:36px}.wordmark{font-size:2.3rem;font-weight:850;letter-spacing:-.085em;line-height:.9;display:block;position:relative;padding-right:12px;width:max-content}.brand-square{display:inline-block;width:9px;height:9px;background:var(--green);margin-left:5px;vertical-align:3px}.wordmark-caption{display:block;font-size:.55rem;font-weight:650;letter-spacing:.2em;margin-top:9px;padding-left:2px}.site-header nav{display:flex;gap:32px;margin-left:auto;font-size:.9rem;font-weight:500}.site-header nav a{padding-block:8px;color:var(--muted);transition:color .18s}.site-header nav a:hover{color:var(--forest)}.header-contact{display:flex;align-items:center;gap:24px;border:1px solid var(--ink);border-radius:3px;padding:13px 17px;font-size:.9rem;font-weight:600}.header-contact:hover{background:var(--forest);border-color:var(--forest);color:white}.header-contact span{font-size:1.2rem;font-weight:400}
.hero{padding-top:53px;padding-bottom:44px}.hero .eyebrow{color:var(--green)}h1{font-size:clamp(3.6rem,6.8vw,6.4rem);line-height:.99;letter-spacing:-.06em;font-weight:600;margin-top:21px}h1 em{color:var(--green);font-size:1.04em}.hero-bottom{display:flex;align-items:center;justify-content:space-between;gap:36px;margin-top:28px}.hero-bottom p{font-size:1.125rem;line-height:1.6;color:var(--muted);max-width:670px}.button{display:inline-flex;align-items:center;justify-content:space-between;gap:42px;border-radius:3px;padding:19px 24px;min-height:58px;font-size:.9375rem;font-weight:600;white-space:nowrap;transition:background .18s,transform .18s}.button:hover{transform:translateY(-2px)}.button span{font-size:1.4rem;font-weight:400;line-height:1}.button-dark{background:var(--forest);color:white}.button-dark:hover{background:#234d38}
.clients{padding-bottom:0}.section-label{border-top:1px solid var(--line);padding:24px 0 18px;display:flex;align-items:center;justify-content:space-between;gap:20px}.section-label h2{font-size:1rem;font-weight:600;letter-spacing:-.015em}.section-label p{font-size:.875rem;color:var(--muted)}.logo-grid{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));border-top:1px solid var(--line);border-bottom:1px solid var(--line)}.logo-grid li{display:flex;align-items:center;justify-content:center;min-height:120px;padding:24px;border-right:1px solid var(--line)}.logo-grid li:nth-child(4n){border-right:0}.logo-grid li:nth-child(-n+4){border-bottom:1px solid var(--line)}.logo-grid img{object-fit:contain;max-height:76px;filter:grayscale(1);opacity:.88}.logo-grid img.logo-weezie{max-width:162px}.logo-grid img.logo-free-fly{max-width:155px}.logo-grid img.logo-carnivore{max-width:167px}.logo-grid img.logo-allegiance{max-width:161px}.logo-grid img.logo-kopari{max-width:153px}
.point-of-view{padding-top:99px;padding-bottom:103px}.point-of-view>.eyebrow{color:var(--green);margin-bottom:24px}.pov-body{display:grid;grid-template-columns:1.15fr 1fr;gap:96px;align-items:center}.pov-body h2{font-size:clamp(2rem,3.25vw,3rem);line-height:1.12;letter-spacing:-.045em;font-weight:550}.pov-body>p{font-size:1.0625rem;line-height:1.75;color:var(--muted)}
.services{background:var(--wash);padding:82px 0 64px}.section-top{display:flex;align-items:flex-end;justify-content:space-between;gap:40px;margin-bottom:40px}.section-top .eyebrow{color:var(--green);margin-bottom:19px}.section-top h2{font-size:clamp(2.9rem,4.4vw,4.3rem);line-height:1.03;letter-spacing:-.045em;font-weight:550}.section-top>p{font-size:1rem;line-height:1.7;color:var(--muted);padding-bottom:5px}.service-grid{display:grid;grid-template-columns:1fr 1fr;gap:22px}.service-card{background:var(--paper);border:1px solid var(--line);padding:38px 40px 29px;border-radius:4px}.service-number{font-size:.8125rem;letter-spacing:.04em;color:var(--green);display:block;margin-bottom:38px}.service-card h3{font-size:1.875rem;font-weight:550;letter-spacing:-.045em;margin-bottom:14px}.service-card>p:not(.service-note){color:var(--muted);font-size:1rem;line-height:1.7;max-width:440px}.service-list{margin-top:29px}.service-list li{border-top:1px solid var(--line);padding:14px 0;font-size:.9375rem;line-height:1.5;display:flex;gap:13px;align-items:center}.service-list li:before{content:"+";font-size:1rem;color:var(--green);font-weight:500}.service-note{border-top:1px solid var(--line);padding-top:23px;margin-top:6px;color:var(--muted);font-size:.875rem;line-height:1.6}.channels{margin-top:38px;display:flex;justify-content:space-between;gap:28px;align-items:center}.channels>p{font-size:.875rem;color:var(--muted);max-width:190px;line-height:1.6}.channels ul{display:flex;gap:26px;flex-wrap:wrap}.channels li{font-size:.9375rem;font-weight:600;letter-spacing:-.025em}


.approach{display:grid;grid-template-columns:1fr 1fr;gap:110px;padding-top:103px;padding-bottom:110px}.approach .eyebrow{color:var(--green);margin-bottom:24px}.approach h2{font-size:clamp(2rem,3.3vw,3rem);font-weight:550;line-height:1.12;letter-spacing:-.045em}.approach-intro>p:last-child{font-size:1.0625rem;line-height:1.7;color:var(--muted);margin-top:25px;max-width:360px}.steps li{display:flex;gap:27px;padding:28px 0;border-top:1px solid var(--line)}.steps li:first-child{padding-top:0;border-top:0}.steps li:last-child{padding-bottom:0}.step-number{color:var(--green);font-size:.8125rem;line-height:1.7;min-width:25px}.steps h3{font-size:1.25rem;font-weight:550;letter-spacing:-.025em;margin-bottom:12px}.steps p{color:var(--muted);font-size:1rem;line-height:1.7;max-width:405px}
.contact{background:var(--forest);color:white}.contact-inner{display:flex;justify-content:space-between;align-items:flex-end;gap:50px;padding-top:74px;padding-bottom:78px}.contact .eyebrow{color:var(--lime);margin-bottom:26px}.contact h2{font-size:clamp(3rem,5vw,4.8rem);font-weight:500;line-height:1.02;letter-spacing:-.05em}.contact h2 em{color:var(--lime)}.contact-action{padding-bottom:6px}.contact-action>p{color:#dde6df;line-height:1.7;font-size:1.0625rem;margin-bottom:25px}.button-lime{background:var(--lime);color:var(--ink);min-width:215px}.button-lime:hover{background:#e0f5b2}.email-link{display:block;color:#dde6df;margin-top:21px;font-size:.9375rem;text-decoration:underline;text-underline-offset:5px;text-decoration-color:#8b9d90;overflow-wrap:anywhere}.email-link:hover{color:white}.site-footer{display:flex;align-items:center;gap:42px;padding-top:34px;padding-bottom:34px}.footer-wordmark{font-size:1.875rem}.footer-wordmark .brand-square{height:7px;width:7px}.footer-wordmark .wordmark-caption{font-size:.5rem;margin-top:7px}.site-footer>p{font-size:.8125rem;color:var(--muted)}.site-footer>p:last-child{margin-left:auto}
.logo-grid img{filter:grayscale(1) brightness(0);opacity:.86}.logo-grid img.logo-free-fly{filter:grayscale(1);opacity:1}.logo-grid img.logo-mushrooms{width:210px;max-width:100%}.logo-grid img.logo-chappy{width:205px;max-width:100%}.logo-grid img.logo-allegiance{max-width:190px;width:190px}
@media(min-width:1600px){.hero{padding-top:65px;padding-bottom:53px}}
@media(max-width:1050px){.wrap{width:calc(100% - 72px)}.pov-body{gap:55px}.service-card{padding:30px}.service-card h3{font-size:1.65rem}.channels{align-items:flex-start}.channels ul{gap:20px;justify-content:flex-end}.approach{gap:65px}.site-header nav{gap:22px}.hero-bottom p{max-width:550px}.logo-grid li{padding:24px 20px}}
@media(max-width:760px){.wrap{width:calc(100% - 40px)}.site-header{height:82px;gap:20px}.wordmark{font-size:2rem}.site-header nav{display:none}.header-contact{margin-left:auto;padding:11px 13px;font-size:.875rem;gap:22px}.hero{padding-top:35px;padding-bottom:30px}.eyebrow{font-size:.75rem;letter-spacing:.12em}h1{font-size:clamp(2.75rem,8.75vw,4rem);line-height:1.03;margin-top:18px;letter-spacing:-.055em}.hero-bottom{display:block;margin-top:22px}.hero-bottom p{font-size:1rem;line-height:1.65;max-width:550px}.hero-bottom .button{margin-top:22px}.button{padding:16px 20px;min-height:54px;font-size:.9rem;gap:36px}.section-label{padding:21px 0 17px;gap:14px;align-items:flex-start}.section-label h2{font-size:.9375rem}.section-label p{font-size:.8125rem;max-width:145px;text-align:right;line-height:1.5}.logo-grid{grid-template-columns:repeat(2,minmax(0,1fr))}.logo-grid li{min-height:100px;padding:19px 17px;border-bottom:1px solid var(--line)}.logo-grid li:nth-child(2n){border-right:0}.logo-grid li:nth-last-child(-n+2){border-bottom:0}.logo-grid img{max-width:100%!important;height:58px;max-height:62px}.point-of-view{padding-top:62px;padding-bottom:64px}.point-of-view>.eyebrow{margin-bottom:19px}.pov-body{display:block}.pov-body h2{font-size:2rem;line-height:1.15}.pov-body>p{font-size:1rem;margin-top:23px;line-height:1.75}.services{padding-top:54px;padding-bottom:41px}.section-top{display:block;margin-bottom:27px}.section-top h2{font-size:3rem}.section-top .eyebrow{margin-bottom:17px}.section-top>p{font-size:.9375rem;margin-top:20px}.section-top>p br{display:none}.service-grid{grid-template-columns:1fr;gap:17px}.service-card{padding:27px 25px 24px}.service-number{margin-bottom:26px}.service-card h3{font-size:1.7rem}.service-card>p:not(.service-note){font-size:.9375rem}.service-list{margin-top:23px}.service-list li{font-size:.9rem;padding:13px 0}.channels{display:block;margin-top:30px}.channels>p{max-width:none;margin-bottom:16px}.channels ul{justify-content:flex-start;gap:16px 22px}.channels li{font-size:.9375rem}.approach{display:block;padding-top:62px;padding-bottom:63px}.approach .eyebrow{margin-bottom:20px}.approach h2{font-size:2rem}.approach-intro>p:last-child{margin-top:20px;font-size:1rem;max-width:450px}.steps{margin-top:37px}.steps li:first-child{border-top:1px solid var(--line);padding-top:25px}.steps li{gap:21px;padding:25px 0}.steps p{font-size:.9375rem}.contact-inner{display:block;padding-top:52px;padding-bottom:48px}.contact h2{font-size:3.5rem}.contact .eyebrow{margin-bottom:21px}.contact-action{margin-top:32px;padding-bottom:0}.contact-action>p{font-size:1rem}.contact-action>p br{display:none}.contact-action .button{min-width:200px}.site-footer{gap:25px;flex-wrap:wrap;padding-top:29px;padding-bottom:27px}.site-footer>p:nth-child(2){margin-left:auto}.site-footer>p:last-child{width:100%;margin-left:0;font-size:.75rem}.footer-wordmark{font-size:1.65rem}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}.button,.site-header nav a{transition:none}.button:hover{transform:none}}





/* Good Measure identity */
h1,h2,h3,em,.wordmark,.plan-title{font-family:Fraunces,Georgia,serif;font-variation-settings:'SOFT' 30,'WONK' 1}em{font-weight:500}.wordmark{font-size:32px;letter-spacing:-1.7px;font-weight:650;line-height:1.15;padding:0;white-space:nowrap}.wordmark span{color:var(--lime)}.wrap{max-width:1240px}.hero-shell{background:var(--ink);color:var(--paper)}.site-header{height:104px;border-color:#ffffff30}.site-header nav a{color:#d2d2d2}.site-header nav a:hover{color:var(--lime)}.header-contact{border:1px solid #f7f7f7;border-radius:50px;font-size:13px;gap:26px}.header-contact:hover{background:var(--lime);border-color:var(--lime);color:var(--ink)}.hero{display:grid;grid-template-columns:1.3fr 1fr;column-gap:90px;align-items:center;padding-top:78px;padding-bottom:0}.hero .eyebrow{color:#d2d2d2;font-size:11px;letter-spacing:1.6px}h1{font-size:clamp(60px,6.2vw,87px);font-weight:550;letter-spacing:-4px;line-height:1.03;margin:24px 0 0}h1 em{color:var(--lime);font-size:1em;letter-spacing:-4px}.hero-copy{font-size:15px;line-height:1.85;color:#d2d2d2;max-width:425px;margin:28px 0 31px}.button{border-radius:50px;font-size:13px;padding:17px 24px;min-height:54px;gap:30px}.hero-art{position:relative;min-height:392px;margin:20px 12px 0}.plan{position:absolute;top:0;left:0;width:90%;height:321px;background:var(--paper);color:var(--ink);padding:30px;transform:rotate(-5deg);box-shadow:0 16px 50px #0003}.plan .eyebrow{font-size:9px;color:var(--ink)}.plan-title{font-size:35px;line-height:1.12;margin:18px 0}.ruler{height:12px;margin:20px 0 7px;background:repeating-linear-gradient(90deg,var(--ink) 0 1px,transparent 1px 13px);border-bottom:1px solid var(--ink)}.plan-row{display:flex;justify-content:space-between;border-bottom:1px solid #19191930;padding:12px 0;font-size:12px}.seal{position:absolute;right:-8px;bottom:0;width:175px;height:175px;background:var(--lime);color:var(--ink);border:8px solid var(--ink);border-radius:50%;transform:rotate(12deg);display:flex;align-items:center;justify-content:center;flex-direction:column}.seal img{width:94px;height:94px}.seal span{font-size:9px;letter-spacing:1.2px;margin-top:6px}.hero-foot{grid-column:1/-1;display:flex;justify-content:space-between;gap:25px;border-top:1px solid #ffffff30;margin-top:66px;padding:26px 0;font-size:11px;color:#b8b8b8}.hero-foot a{color:var(--paper)}.hero-foot a span{margin-left:20px}.clients{padding-top:43px}.section-label{border-top:0}.section-label h2{font-size:25px;letter-spacing:-.8px}.section-label p{font-size:12px}.logo-grid li{min-height:125px}.point-of-view{padding-top:100px;padding-bottom:100px}.pov-body h2,.approach h2{font-size:44px;font-weight:500;letter-spacing:-1.8px;line-height:1.13}.pov-body>p{font-size:15px}.eyebrow{font-size:11px;letter-spacing:1.6px}.section-top h2{font-size:64px;font-weight:500;letter-spacing:-2.7px}.service-card{border-radius:0;padding:37px 38px 31px}.service-card h3{font-size:32px;letter-spacing:-1.1px;font-weight:500}.service-number{font-size:11px;margin-bottom:35px}.service-card>p:not(.service-note){font-size:14px;line-height:1.85}.service-list li{font-size:13px}.service-note{font-size:12px}.channels{font-size:12px}.channels li{font-size:13px}.steps h3{font-size:25px;font-weight:500;letter-spacing:-.6px}.steps p,.approach-intro>p:last-child{font-size:14px;line-height:1.85}.contact h2{font-size:70px;font-weight:500;letter-spacing:-3px}.contact-action>p{font-size:15px}.contact .email-link{color:#d2d2d2}.site-footer{padding-top:40px;padding-bottom:40px;gap:35px}.site-footer .wordmark{font-size:28px}.site-footer .wordmark span{color:var(--ink)}.footer-meta{font-size:10px;color:var(--muted);line-height:1.9}.site-footer nav{margin-left:auto;display:flex;gap:22px;font-size:11px}.site-footer a:hover{text-decoration:underline;text-underline-offset:5px}a:focus-visible{outline:3px solid #809744;outline-offset:6px}
@media(max-width:1050px){.hero{gap:45px;padding-top:60px}h1{font-size:68px}.hero-art{min-height:360px;margin-right:0}.plan{padding:25px;width:96%;height:300px}.plan-title{font-size:30px}.seal{width:145px;height:145px;right:-10px}.seal img{width:78px;height:78px}.pov-body h2,.approach h2{font-size:38px}.site-header nav{gap:18px;font-size:12px}.site-footer{flex-wrap:wrap}.site-footer nav{margin-left:0}}
@media(max-width:760px){.site-header{height:auto;min-height:89px;flex-wrap:wrap;gap:19px;padding-top:22px;padding-bottom:18px}.site-header .wordmark{font-size:28px;letter-spacing:-1.5px}.header-contact{font-size:11px;padding:11px 15px;gap:15px}.site-header nav{display:flex;order:3;width:100%;margin:0;justify-content:space-between;font-size:11px;gap:15px}.hero{grid-template-columns:1fr;padding-top:40px;gap:0}h1{font-size:clamp(48px,10.8vw,73px);letter-spacing:-2.8px;line-height:1.03;margin-top:20px}h1 em{letter-spacing:-2.8px}.hero-copy{font-size:14px;max-width:450px;margin-top:25px}.hero-art{width:100%;max-width:350px;min-height:350px;margin:50px auto 0}.plan{width:89%;height:295px;padding:26px;left:7px}.plan-title{font-size:31px}.seal{right:0;bottom:0;width:145px;height:145px}.hero-foot{margin-top:29px;padding:24px 0;font-size:10px}.hero-foot>span{max-width:160px;line-height:1.7}.hero-foot>a{align-self:center}.hero-foot a span{margin-left:7px}.clients{padding-top:25px}.section-label h2{font-size:24px}.section-label p{font-size:11px}.point-of-view{padding-block:60px}.pov-body h2,.approach h2{font-size:36px}.pov-body h2 br{display:none}.section-top h2{font-size:51px}.service-card{padding:28px 25px}.service-card h3{font-size:30px}.service-number{margin-bottom:24px}.service-grid{gap:18px}.service-list li{font-size:13px}.channels li{font-size:12px}.approach{padding-block:60px}.contact h2{font-size:54px;letter-spacing:-2px}.site-footer{gap:22px}.footer-meta{width:100%}.site-footer nav{width:100%;padding-top:5px;gap:24px}}
@media(max-width:360px){.site-header .wordmark{font-size:24px}.header-contact{gap:8px;padding:10px}.hero-art{max-width:290px}.hero-foot>span{max-width:140px}.button{font-size:12px;gap:22px}.plan{padding:23px}.plan-title{font-size:29px}}